PRADEEP MANIVANNAN; AMSA SELVARAJ; JIM TODD SUNDER SINGH. Strategic Development of Innovative MarTech Roadmaps for Enhanced System Capabilities and Dependency Reduction. Journal of Science & Technology, Ahmedabad, India, v. 3, n. 3, p. 243–285, 2022. Disponível em: https://www.thesciencebrigade.com/jst/article/view/345. Acesso em: 28 apr. 2025.