Optimizing Marketing ROI with Predictive Analytics: Harnessing Big Data and AI for Data-Driven Decision Making. Journal of Artificial Intelligence & Research, Ahmedabad, India, v. 3, n. 2, p. 9–36, 2023. Disponível em: https://www.thesciencebrigade.com/JAIR/article/view/178. Acesso em: 5 jun. 2026.