Enhancing Customer Experience through AI-Powered Marketing Automation: Strategies and Best Practices for Industry 4.0. Journal of Artificial Intelligence & Research, Ahmedabad, India, v. 2, n. 1, p. 36–46, 2022. Disponível em: https://www.thesciencebrigade.com/JAIR/article/view/177. Acesso em: 5 jun. 2026.